Rui Pu

a designer and illustrator working between Shanghai and London.

Instagram: chi_meatrui

Selected Clients 

Nike, New York Times, Selfridges, Vice,  Wired
Bloomberg Businessweek,
Columbia University GSAPP, GQ British,
Berliner, It’s Nice That,
W+K LDN, Yahoo News, Bandcamp, Minor Figures, Chatham House, The Verge, The Baffler Magazine...


It’s Nice That
MilkX Taiwan
Wix Playground
Fahrenheit Magazine

International Posters Competition 2023, GDC Awards 2023, Awards 360° Awards 2022 , ijungle Illustration Awards 2021 , Newone Awards 2021, Hiii Illustration Awards 2020...

The story of Oregon Waffle gave us an extremely strong sense of scenario - this Waffle shoes debuted in Eugene in 1975, and the unique design and material caught everyone's attention. Therefore, I designed the character as a Waffle Man sprinting across the finish line, and I wanted to bring the audience back to the moment in 1975 when the athletes wore the shoes to create glory. At the same time, Waffle Man is wearing the classic yellow and green athletic uniform, which represents the University of Oregon and also pays homage to Bowerman's coaching career at the University of Oregon.
Creative Director: Ken
Producer: Ellen Lin
Art director: Ramon
Illustrator: Rui
Team: RoyalClub Shanghai