Rui  Pu

is a designer and illustrator working between Shanghai and London.

Instagram:  chi_meatrui

Selected Clients 

Nike, New York Times, Selfridges, Bloomberg Businessweek, Vice,
Columbia University GSAPP
GQ British, Wired, Berliner
It’s Nice That, Yahoo News, Bandcamp, Minor Figures, Chatham House, Outcircs, The Baffler Magazine...


It’s Nice That 
MilkX Taiwa


International Posters Competition 2023
Jury Commendation

Awards 360° 2022 
Top 100 Design of the Year

Ijungle Illustration Awards 2021
Editorial category, Merit

YoungBlood Award 2021
Illustration Category, Gold

Hiii Illustration Awards 2020
Student, Merit


The story of Oregon Waffle gave us an extremely strong sense of scenario - this Waffle shoes debuted in Eugene in 1975, and the unique design and material caught everyone's attention. Therefore, I designed the character as a Waffle Man sprinting across the finish line, and I wanted to bring the audience back to the moment in 1975 when the athletes wore the shoes to create glory. At the same time, Waffle Man is wearing the classic yellow and green athletic uniform, which represents the University of Oregon and also pays homage to Bowerman's coaching career at the University of Oregon.
Creative Director: Ken
Producer: Ellen Lin
Art director: Ramon
Illustrator: Rui
Team: RoyalClub Shanghai