Rui Pu

a designer and illustrator working between Shanghai and London.

Instagram: chi_meatrui

Selected Clients 

Nike, New York Times, Selfridges, Vice,  Wired
Bloomberg Businessweek,
Columbia University GSAPP, GQ British,
Berliner, It’s Nice That,
W+K LDN, Yahoo News, Bandcamp, Minor Figures, Chatham House, The Verge, The Baffler Magazine...


It’s Nice That
MilkX Taiwan
Wix Playground
Fahrenheit Magazine

International Posters Competition 2023, GDC Awards 2023, Awards 360° Awards 2022 , ijungle Illustration Awards 2021 , Newone Awards 2021, Hiii Illustration Awards 2020...

"PEGASUS' 39 year obsession of meeting the needs of core runners across the globe. It has gone through a genealogy of constant improvements, incremental changes, occasional failures and big re-inventions that made it the most popular running shoe of all time" This point of the story became a key part of my creative inspiration. I created the character in the graphic as a running Pegasus, many different versions of PEGASUS on its feet, stacked together from the “1983 PEGASUS” to the “1989 PEGASUS” to the present day “PEGASUS 39”. To reflect the constant evolution, innovation and change of the PEGASUS series, and the pursuit of the ultimate to reach the next level.

Nike 001, The House of Innovation, Shanghai, 2022

Nike 001, The House of Innovation, Shanghai, 2022

Creative Director: Ken
Producer: Ellen Lin
Art director: Ramon
Illustrator: Rui
Team: RoyalClub Shanghai