Rui  Pu

is a designer and illustrator working between Shanghai and London.

Instagram:  chi_meatrui

Selected Clients 

Nike, New York Times, Selfridges, Bloomberg Businessweek, Vice,
Columbia University GSAPP
GQ British, Wired, Berliner
It’s Nice That, Yahoo News, Bandcamp, Minor Figures, Chatham House, Outcircs, The Baffler Magazine...


It’s Nice That 
MilkX Taiwa


International Posters Competition 2023
Jury Commendation

Awards 360° 2022 
Top 100 Design of the Year

Ijungle Illustration Awards 2021
Editorial category, Merit

YoungBlood Award 2021
Illustration Category, Gold

Hiii Illustration Awards 2020
Student, Merit


"PEGASUS' 39 year obsession of meeting the needs of core runners across the globe. It has gone through a genealogy of constant improvements, incremental changes, occasional failures and big re-inventions that made it the most popular running shoe of all time" This point of the story became a key part of my creative inspiration. I created the character in the graphic as a running Pegasus, many different versions of PEGASUS on its feet, stacked together from the “1983 PEGASUS” to the “1989 PEGASUS” to the present day “PEGASUS 39”. To reflect the constant evolution, innovation and change of the PEGASUS series, and the pursuit of the ultimate to reach the next level.

Nike 001, The House of Innovation, Shanghai, 2022

Nike 001, The House of Innovation, Shanghai, 2022

Creative Director: Ken
Producer: Ellen Lin
Art director: Ramon
Illustrator: Rui
Team: RoyalClub Shanghai